Are You Anti-Spam Legislation Compliant?
Governments in many countries have introduced substantial penalties for sending unsolicited emails. Penalties include civil and/or criminal proceedings taken against violators of recently introduced legislation.
What Is Spam?
The Spam refers to "unsolicited commercial electronic messaging". The Legislation says that messages should only be sent to an address when it is known that the person responsible for that address has consented to receive it.
What Does The Legislation Mean For Your Business?
Businesses need to comply with the provisions of the Anti-Spam Legislation when sending commercial electronic messages. To ensure that you are compliant with the Anti-Spam Legislation, you should consider the following three steps:
How Can Bullish Marketing™ Help?
- Consent - Only send commercial electronic messages with the recipients' consent.
- Identify - Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message.
- Unsubscribe - Ensure that a functional unsubscribe facility is included in all your commercial electronic messages. Deal with unsubscribe requests promptly - We have done this for you..
Bullish Marketing™ offers Anti-Spam Legislation compliant features to assist you with your Email Direct Marketing activities. Some of the Bullish Marketing™ features that help you adhere to the anti spam legislation are:
1. Unsubscribe Link on All Emails
Each commercial Email sent through Bullish Marketing™ contains an unsubscribe link at the bottom of the email. This facility provides recipients with the choice to opt-out from your future commercial email campaigns. Bullish Marketing™ will flag any 'Unsubscribe' record in your database within seconds of receiving recipient request and will not send another email to the recipient. Bullish Marketing™ will keep the recipient's email address within your list and provide you with a simple way to manage your 'unsubscribes' thereby minimising the chance of accidentally sending unsolicited email.
2. Email Spam Rating
Our consultants and email campaign managers often review emails to check they are compliant with the guidelines set out above. Bullish Marketing™ also offers Spam ratings on your email marketing campaigns to see if they will pass anti-spam software and email filters. Advice is given on how to increase the success of your email marketing campaign and to help you deliver to your target audience.